While Kiwi kids have the 5+ A Day message loud and clear, their grown-up counterparts are lagging behind. Recent research shows that while 78 percent of New Zealanders are familiar with 5+ A Day, only 41 percent of adults meet the recommended daily intake of fruit and vegetables.*

With one third of the typical adult diet consumed during the working day, 5+ A Day is challenging New Zealanders to ‘Get Real with 5+ A Day@Work’ during Fruit and Vegetable Month. The challenge is to encourage Kiwis to up their intake of fruit and vegetables during their workday for better health.

It’s well known that healthy eating results in less sick days, increased productivity and greater profits, however this is a challenge for many Kiwis. Between eating on the run, workplace morning teas, catered lunches and vending machines, meeting the daily requirement of fruit and vegetables is not always easy.

This November, 5+ A Day is raising New Zealanders’ awareness of what they consume during the work day and challenging them to include more fruit and vegetables. Whether it’s including extra fruit and vegetables with lunch or reaching for a juicy apple rather than biscuits at morning tea, working Kiwis will be one step closer to a healthier and more productive day.

Fresh fruit and vegetables are real easy, real value and real fast. Support this year’s campaign by getting the word out about this worthy challenge.

*2010 Colmar Brunton research conducted for 5+ A Day.

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